Safetots Creative Proposal
Safetots is an online store providing safety gates for young families and pet owners. They were in need of a brand refresh and consistent identity across all platforms, to ensure trust and familiarity. Here the proposal was to evolve the brand mark into something more modern, friendly, and stylised, the brand would now appear more distinguishable in the market.
Inspiration was taken from the ideology of child safety. The increased accents of the letters help to present a barrier, stopping the letters from going any further.
When rolling out the brand we provided initial ideas for the website re-design, Product Key images, online store takeovers, e-mail mockups, paid social ad, and print design.
An evolved palette from the current brand colour gives Safetots a sense of ease and calmness, which is something they want their customers to feel when purchasing their products. Safetots customers know that their child or pet will be out of harm’s way, these colours help to accentuate that emotion.
