MTB Arborist

I was approached by a local client to produce a logo and brand identity for a new arborist venture. It was requested that I include an oak leaf with the colours orange and green, other than this I had free reign to design the identity in a way that I thought best. 

For this initial stage, I included the logo suite with colour alternatives, tone of voice, photography styling, mockups, and visual language. I wanted the identity to be perceived as professional and experienced, but with a creative edge to it - much like the job of a trusted arborist.